It doesn’t matter if you’re an employee or a business owner, a freelancer or a marketer within a company, LinkedIn is the largest professional network for working people. There are over 200 million active and engaged members on LinkedIn. People typically visit LinkedIn with a purpose to make connections, gain insights about their industry and anything that can help them get smarter.
LinkedIn Tools To Help Generate Leads
Studies have shown that it takes someone 7 exposures to you before they really start to pay attention, listen and determine whether it makes sense to take the next step. Position yourself as a thought leader. Your main goal is to aim to be consistently visible and valuable. Look where you are building influence with your network and niche. It’s the right thing to do when it comes to attracting leads and people for your business. The smarter you are about marketing, the less people realize you are marketing to them.
LinkedIn Today is a great way to quickly find content that is relevant to your target market and be able to share it on LinkedIn. You’ll find out the benefits of using these rich status updates to stay top of mind. It’s really important to keep your LinkedIn profile up-to-date. The more people see you on LinkedIn, the more they are likely to come and check out your profile to learn more about you. And if that person is relevant and potentially interested in your business, they may click through to your blog or website and take the relationship from there.
Another great LinkedIn tool to consider is Groups. If you spend time in group discussions, you have the opportunity to connect with mutual group members whom you might not necessarily know. As you get to know some of the members in the group, you can send them an invitation to connect with you.
Small Business Owners Should Use LinkedIn To Find Leads
First of all, it’s important to build a rich personal profile on LinkedIn. You need your prospective clients and customers to be able to understand what you do without using any fancy terminology.
A lead generation process that works really well is:
- Build a great personal profile.
- Share interesting, valuable, helpful content with your network.
- Be consistently visible and stay top of mind.
It’s not about selling. You have to educate and provide great information.
The Process Of Growing Your Network
If your goal is to generate business and leads on LinkedIn, you need to think about growing your connections. There are many different ways to connect, from meeting people offline to connecting with them on Facebook or Twitter. Think about peers in your industry, clients, prospective clients, community leaders, —anybody you may know and have a good reason to be connected with.
Getting The Most Out Of LinkedIn
Open rates for InMail on LinkedIn are greater than open rates for typical email marketing collateral. InMail gives you the ability to send a direct message to any member of LinkedIn, regardless of whether you are connected to them. The response rates on these are high. But remember, you’ve got to have a good reason to connect. It can’t be just a sales pitch.
What To Avoid On LinkedIn
Be thoughtful in the way you promote your own content. Also, you need to be careful when you grow your connections, as LinkedIn will stop showing publicly if you have more than 500 connections. So you need to be careful about being too active. If many of your connections have fewer connections within their network, then all they are going to see is you when they log into LinkedIn.
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.