Mastering the content matrix

Wouldn’t you love to get additional visitors to your website? To do this, your content needs to:

  • Entertain,
  • Educate,
  • Persuade, and
  • Convert.

Educational content

The content you create has a rational appeal. You can do this by using webinars, videos, and producing factsheets.

Entertaining content

The content you create doesn’t need to directly related to your products/services, however in order to do its job, it does need to appeal to your target audience. It needs to engage your audience and has an emotional appeal.

Persuasive content

Content to persuade nudges people gently along the path to conversion. Content to persuade uses an emotional rather than rational appeal. For example, create customer case studies.

Converting content

You need content created with conversions in mind in order to close the deal. This content typically uses a rational rather than emotional appeal. For example, using interactive demos, testimonials, FAQs etc.

Next Steps

At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions for all your marketing needs, contact us for a FREE consultation.