Maximise The Chances Of Being Found Online

List your business on Google Maps/Places, business directories like hotfrog, Yellow Pages or TrueLocal and industry websites.

Your listing should contain all the key words and phrases potential customers are likely to type into search engines. For instance, if you are a florist, you need to include “floral bouquets”, “flowers”, “wedding flowers” and “floral displays” in your listing; if you are a virtual assistant, consider words like “VA”, “virtual assistant” and “administration”.

Your full business contact details are the next important inclusion. Potential customers need to be able to contact you in the way that suits them. Think beyond the business phone to your mobile, email, website and social media.

When writing your business description, mention your company name and keywords several times within the text to help optimise the listing for search engines, increasing the chance of potential customers finding your business. Try to write between 50 and 200 words, including options for payment and opening hours to give customers a good idea about your business and why they should choose you. Online directories market your business 24 hours a day, which means your business can be found at any time.

What Next

At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.