Press Release Benefits

One of the best ways you can market your business online is with a Press Release, and they can be extremely effective when optimized correctly for news wires, readers and search engines. It is estimated that more than 2,000 press releases are distributed each day across the main online wire services. To optimise your press release so that it quickly gets noticed and so that it provides your website with the most value for search engine exposure and branding, follow the below steps:

Step 1: Make It Newsworthy

If your press release is not newsworthy, then please do not send it out. We get enough noise and interruption in our daily lives so if you are going to submit a press release, then make it something interesting, unique and newsworthy.

Step 2: Use Keywords

If your press release is just a couple of run on sentences with one specific key phrase repeated many times over, then we promise you that it will be a waste of your time and money.

Step 3: Use Anchor Text Links

One of the basic techniques with on page optimization for any type of web content is to use relevant anchor text links. Anchor text links offer value to your press release and the website you are linking to by

(1) increasing the probability that someone will click on your link and by

(2) helping the search engines realize what the link that is pointing to your website is about.

Do not make every anchor text link you create hyperlink to only your homepage. Try to find specific pages of content on your website to link to instead. If you find yourself with nothing but your homepage to link to then you need to get going on adding some quality content to your website.

Step 4: Include Media

Great images can speak a thousand words. Videos actually do speak for you, but in a more interesting and interactive way. Try including things like your logo, or pictures of your business.

Step 5: Write Professionally

Write in the third person. Most press release services will not even allow your press release to be submitted unless it is in the third person. Third person writing makes your press release sound unbiased and as if a professional was hired to do a write up on your newsworthy topic. Stay away from using industry jargon that interested readers may not be savvy to know. Reference reputable sources if you are going to include statistics or data in your press release.


As you can hopefully see from above, Press Releases can have a great impact on your marketing by driving relevant traffic to your website. Consider hiring a Melbourne marketing expert for all your marketing needs, contact for a FREE no obligation quote.