Welcome to the Milkshake-factory Press Room
Find the latest business marketing and social media marketing news from across the globe. Read how other businesses are producing their campaigns, drawing in crowds, using social media and more.
Mortgage Choice, ‘Know the feeling’ campaign draws on the emotional comfort customers derive from having the right home loan for them, or the correct financial advice.
Cadbury Dairy Milk has released two new 15 second TVCs for its Joyville Special Delivery promotion where six lucky Australians have the opportunity to win what brings them joy, made completely out of Cadbury Dairy Milk chocolate.
This website has revolutionised the way Bulla communicate to consumers, creating a space where our brand, Ambassadors and consumers can engage and inspire each other, while welcoming new consumers to the brand.
The aim of the Coca-Cola Zero campaign, which launched during the Australian Open Men’s tennis final, is to defeat the idea that ‘zero’ equals nothing.
A time honoured tradition that is part of its authentic heritage, has launched a new print and outdoor campaign featuring artistic images of the streets of Britain.
Artline launched a new brand campaign for its pen maker. The work, created after an extensive review of the previous brand positioning, uses the tag line ‘Things flow better with Artline’.
It is the first new Patrol in 15 years, with the online campaign showing the building of an off-road track based on the soundwave of the famous musical composition, Beethoven.
The campaign aims to bring to life the brand’s “enjoy irresponsibly” tagline.The spot was shot entirely in a swimming pool and incorporated tricky photography and set-ups, including weights to keep clothes and furniture in place and qualified scuba divers with regulators to help the actors with their breathing
Fresh and fun campaign for Berlei and has been a great way to start the new year with women who make their New Year’s resolutions to look after their bodies.
Beaumont Tiles creates new web app allowing customers to research and collate their product choices in an online ‘StylePad’.
Virgin Money has launched a new Travel Insurance campaign. Virgin Travel Insurance adds to personal insurance offering car, life and income protection insurance.
Tooheys Extra Dry TVC featuring The Stag, continues to be an Aussie favourite. The Stag has been a part of the Tooheys brand symbol since 1869 and was last used in 2006 for Tooheys New, and continues to grow in popularity.
This summer, the Coca-Cola Company will be releasing a special edition retro-looking packaging for its Lift, Fanta and Sprite soft-drink brands.
Californian-based snack brand Wonderful Pistachios has launched their product in Australia with a series of TVC. Four TV ads featuring cameo appearances demonstrates how the characters “Get Crackin’”.
Celebrating summer and the peak of the mango season, thousands descended on Bondi Beach to see Nipper life-savers compete in a series of mango-centred challenges.
Every industry has its leaders and social marketing is no exception. Find out who ranked top favoured brands voted by Marketers and find out what we can learn from these global brands.
Bing’s new Gorilla Marketing “Scroogled” accuses Google of spoiling Christmas for consumers and retailers by favouring the Pay-For-Play Product Listing Ads (PLAs) in results.
A new business strategy was announced to ‘re-define the Virgin Airlines brand in Australia’ in direct challenge to Qantas.
Is Facebook planning to acquire an ad agency in the near future? You might think so after reading the most recent article from Facebook law firm BakerHostetler.
The most powerful brands in the world are ranked to see who takes title in the most powerful social business. Most of the businesses seen in the list are not a surprise but as a small business, we can learn something from these giants.
Bupa launched new Facebook campaign called ‘Find A Healthier You.’ The campaign takes people on a journey across their Facebook page, clues are provided to those that participate, before finishing up on an entry form.
PayPal is playing Kris Kringle this Christmas, launching a new site Instakringle in a bid to make the office Kris Kringle buying headache a breeze.
Lego has launched a new iPhone app that lets users bring their Lego bricks to life on screen. The PlayMaker app has been launched as part of the Lego Festival of Play, which is celebrating the 50th anniversary of Lego’s arrival in Australia.
Fanta is kick-starting the summer fun with a Facebook campaign to call on Aussie fans to add some spontaneity to their lives.
Milkshake giant Farmers Union has launched a new branding campaign for popular product Iced Coffee.
Ardbeg, the popular Scottish distillery, is taking Galileo to unprecedented heights with a world-first space experiment.
Havaianas, the rubber thong brand, have become a staple in the Australian lifestyle. As part of the 50th anniversary celebrations, Havianas are trying to get the word ‘Havaianas’ in the dictionary as part of a new campaign.
Ibis has created a clever Facebook application, Ibis Pillow Fight Party, to allow fans to throw virtual pillows at their friends to earn points for the chance to win hotel stays.
Animals Australia new campaign, “Make It Possible,” calls on Australians to strive for ethical standards around the treatment of animals.
Wrigley’s turns an under-the-weather couple “fresher” in a new TVC for its Eclipse Chewy Mints, titled ‘Chew Your Way to Fresh.’
Garden care brand Victa, is celebrating 60 years and launching a new integrated marketing campaign ‘understanding Aussies and their backyard’ with a new tagline “Altogether better”.
As Telstra’s phone concierge service promotes its SMS service offerings, a new advertising campaign has been launched for Sensis 1234, playing on the notion that some things are best not said aloud, “Don’t say it text it.”
This Christmas Hamper King is doing things a little different than ever before, a refreshing new TVC campaign. The new TV campaign gives Hamper King a great Christmas feel about it, and confidence it will strike an emotional chord with their target audience
Whiskas celebrate the launch its new campaign, “Bring your home to life,” encouraging responsible kitten ownership. In support of PetRescue, Whiskas will build a custom home for a number of kittens, transforming Martin Place into ‘Kitten Place.
Australian national law firm Shine Lawyers, has launched a new brand campaign featuring legal legend Erin Brokovich, titled “I won’t give in” with tagline “right wrong”.
Mount Franklin is continuing to raise money through its pink lids campaign for McGrath Breast Care Nurses.
The Meat and Livestock Australia has done well in their Lamb campaigns. The latest campaign for lamb blends the food and fashion worlds in a “collamboration.”
Australia’s best memories of the last 50 years have been captured by Lego as part of the Festival of Play, and are now on display on the Lego Festival website.
Intel has aligned itself with magician David Blaine in a new live stunt to be held in New York City, Pier 54.
AAMI’s new ‘Rhonda’ ad became the talk of the social media town after it was rolled out at last weekend’s AFL grand final.
Online energy retailer Click Energy has launched a new campaign to heavily promote it’s price competitiveness.
Middle East-based airline Etihad has unveiled its new brand positioning strategy.
Revlon’s Melbourne Marketing campaign for its new lip butter features a new bump app allowing person-to-person sampling designed to spread word-of-mouth.
Tourism NT has partnered with camera maker Canon Australia for an Australian marketing campaign to promote the territory through photography.
Twinings has launched a new campaign challenging the notion of ‘saving things for a rainy day’ by encouraging consumers to treat themselves to their favourite things everyday.
Victoria’s regional train operator V/Line is leveraging the power of guilt in a new campaign targeting the visiting friends and family segment.
Coca-Cola has launched a limited edition Coca-Cola aluminium bottle featuring a commemorative London 2012 Olympic Games design.
The Beat Suite Tweets website takes consumers personal tweets and turns them into music.
McDonald’s is set to transform some of its restaurants into a virtual reality arena where gamers will play against Ronald McDonald and the Hamburglar in a set of scenarios.
Smiths is spending $4.5m to launch the new campaign for its Extra Crunchy range, staring actor Stephen Curry.
Deadly secretions, aphrodisiacs and a talking cane toad getting splattered across the road mark a “seriously different” new social media marketing Melbourne ad for the Ford Falcon EcoBoost.
Cadbury has launched the second spot in its new ‘Joyville’ campaign, this time spruiking the new Marvellous Creations chocolate block.
Sydney’s casino The Star has released its first television ad of its ‘There will be stories’ campaign.
Hungry Jack’s has launched Australia’s smallest fast food burger in an attempt to diversify and expand its menu offering.
Ford will be unveiling a new vehicle Ford Escape early May through a prime-time TV show.
Spotify has signed a strategic partnership with Coca-Cola, and will provide a brand app for the beverage giant inside the Spotify desktop app.
The cola wars are escalating on the social-media front with aggressive social media marketing.
Kimberly-Clark has jumped on the bandwagon of rising popular social medium Pinterest.
Magnum new cutting edge campaign, with facial recognition billboard is being employed in Melbourne, Sydney and Brisbane.
Schweppes has launched a controversial business marketing Melbourne campaign using rotating digital panels which count down to the start of cocktail hour.
Colgate is asking children to design their own virtual toothbrushes as part of a business marketing Melbourne competition promoting the new Colgate Design-it toothbrush.
The new Dairy Milk business marketing Melbourne campaign shows residents of Joyville making the chocolate, which has the secret ingredient of joy, using the brands purple identity throughout the commercial.
Schwarzkopf launch its third annual business marketing Melbourne campaign ‘Schwarzkopf Search for Australia’s Most Beautiful Hair’.
Kimberly-Clark new Facebook campaign, “Share The Softness” is offering consumers free sample tissue boxes to friends.
“Naturally Different” is the tagline that Grove Juice uses for its fruit juice and that was the essence of the rebranding that the new label design needed to capture.
After so many years of the tiresome blue and orange colour design, Telstra was in search for a new identity that catered the diversity of its products, services and customers.
La Trobe had earned a reputation as one of Victoria’s leading teaching and research universities.
Australia’s iconic biscuits, Arnott’s Tim Tam, are now growing on trees, as seen today in Sydney’s Martin Place.
AOL has launched its first site aimed at men’s consumer lifestyles.
Starbucks is extending its mobile payment capabilities to customers that like to use the drive thru.
Wrigley’s Orbit gum is focusing on it’s digital marketing strategies to include mobile video ads running inside E!’s iPhone app. It also includes mobile polls, social media and participation in a sweepstakes.
LinkedIn has launched LinkedIn Ads, which allows marketers to create and place ads on the site. However, LinkedIn has stepped up its functionality with the addition of tools that let marketers specify who should see the ad.
Google launched Indoor Maps and Floor Plans for Android, a tool for business owners to upload the floor plans for their venue and have them appear in Google Maps for Android.
Google’s April Fools Campaign had people talking or tapping for that matter…Read More
Coca-Cola is using the Olympics as a stepping stone to bring back the hype of the Olympics…Read More
Cotton On provoked negative media coverage for the colourful language used on its Christmas cards…Read More
Kinder Bueno chocolate will include 5.5 million chocolate bars in the promotion to help drive consumer awareness and demand…Read More
Many businesses are struggling in the digital space. Its time for your business to get digital direction and become competitive in the market space… Read More
Businesses registered on Facebook have been waiting for the much anticipated Facebook Timeline…Read More
LinkedIn has announced the launch of a “follow button” that can be embedded into external websites, enhancing the ability for businesses to gather followers on their profile pages…Read More
Twitter , the micro-blogging service, is growing at an astonishing rate…Read More
Declining consumer confidence is starting to affect the way businesses market to consumers…Read More