Cadbury Joyville Campaign

Cadbury Joyville, Marketing Strategy, IT Project ManagementThe new Dairy Milk business marketing Melbourne campaign shows residents of Joyville making the chocolate, which has the secret ingredient of joy, using the brands purple identity throughout the commercial. A teaser of the new branding was delivered over Easter as part of experiential promotions in Sydney and with an Easter egg farm featuring purple chickens online. What are your thoughts of the ad?

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