Colgate Design It Toothbrush

Colgate, Colgate Design It, Marketing Strategy, IT Project ManagementColgate is asking children to design their own virtual toothbrushes as part of a business marketing Melbourne competition promoting the new Colgate Design-it toothbrush. Children are invited to design their own toothbrush by personalising their toothbrush with stickers on Cartoon Network’s website for the chance to win a LCD TV and an Xbox with Xbox Kinnect.

The campaign was launched over the weekend at Westfield Parramatta where children’s activities including arts & crafts and colouring were offered along with a TV watching area where Ben 10 and The Powerpuff Girls were played. A dentist was also on hand to answer questions.

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