Ford’s New Product Placement

Marketing Strategy, IT Project Management, Ford, Ford Escape, Product Placement

Ford will be unveiling a new vehicle Ford Escape early May through a prime-time TV show. The reality TV show Escape Routes, will run for six weeks, will follow six teams in their cross-country adventure. During their travels, the teams will compete in challenges that could earn the grand prize of $100,000 and a couple of brand-new Ford Escapes. Viewers can vote for their favorite duos online, as well as win various show-sponsored prizes.

The production represents a new innovation in product placement and branded entertainment. It is complemented with social media marketing Melbourne, TV, and audience participation.

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