Ford will be unveiling a new vehicle Ford Escape early May through a prime-time TV show. The reality TV show Escape Routes, will run for six weeks, will follow six teams in their cross-country adventure. During their travels, the teams will compete in challenges that could earn the grand prize of $100,000 and a couple of brand-new Ford Escapes. Viewers can vote for their favorite duos online, as well as win various show-sponsored prizes.
The production represents a new innovation in product placement and branded entertainment. It is complemented with social media marketing Melbourne, TV, and audience participation.
If you are looking for complete marketing solutions Melbourne or IT contracting Melbourne, contact us for a FREE no obligation quote.