Grove Juice Rebranding Strategy

Grove Juice, Marketing Strategy, IT Project Management“Naturally Different” is the tagline that Grove Juice uses for its fruit juice and that was the essence of the rebranding that the new label design needed to capture. Grove Juice is unique in its use of a white bottle, which capture the freshness and nutrients of the fruit and the new design needed to complement this, create shelf impact and invite the consumer into a magical world of juicy goodness.

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