Havaianas, the rubber thong brand, have become a staple in the Australian lifestyle. As part of the 50th anniversary celebrations, Havianas are trying to get the word ‘Havaianas’ in the dictionary as part of a new campaign.
Havaianas’ launches a microsite where users have the chance to win 50 pairs of Havaianas by answering the question: “What does Havaianas mean to you?”.
An activation will form the second part of the campaign and will tour major cities nationally for the next month. It will feature giant letters spelling out ‘Havaianas,’ which will replicate the entrance to the brands Brazilian flagship store. Promotional staff will roam the site with iPads, encouraging passers by to show their support of the campaign. To view the promotional video, click here.
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