Hungry Jack’s has launched Australia’s smallest fast food burger in an attempt to diversify and expand its menu offering. The new miniature cheeseburger stands at 4.5cms high and 6.5cms wide and follows a successful new product trial.
Hungry Jack’s complete marketing solutions strategy believe that cheeseburgers, packaged in pairs, were introduced as part of Hungry Jack’s campaign to ‘make it better’ by broadening its menu and improving the menu’s nutritional make-up.
Mini’s were introduced by US counterparts, Burger King. The minis have proven popular with women and customers looking for smaller serving sizes. Each individual mini burger weighs half of a Hungry Jack’s cheeseburger and sells for $2.65 per pair.
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