Lego Goes Digital With New Lego Bricks

Lego PlayMaker

 

Lego has launched a new iPhone app that lets users bring their Lego bricks to life on screen. The PlayMaker app has been launched as part of the Lego Festival of Play, which is celebrating the 50th anniversary of Lego’s arrival in Australia.

The app allows users to take a photo of the Lego brick in any shape or size and watch the app bring it to life through animated games. Where one person might see a red brick as a rocket ship, another might see it as a fire engine.

The ability to spark the imagination through play is what PlayMaker, and the Festival of Play, is all about. The PlayMaker app is available to download for free from the app store.

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