Magnum’s Facial Recognition Billboard

Marketing Strategy, IT Project Management, Magnum, Ice-CreamMagnum new cutting edge campaign, with facial recognition billboard is being employed in Melbourne, Sydney and Brisbane. With the assistance of IT project management Melbourne the deployment of this campaign was successful.

The billboard uses a camera with facial recognition software to allow people to “eat” an ice cream on the billboard. After smiling to activate the programme people can then eat the ice-cream. They can also have their picture taken and uploaded to the Streets Facebook page.

This business marketing Melbourne campaign brings a pleasurable experience of new Magnum Infinity to life in a fun way, and the interactive concept of the facial recognition billboard does just that.

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