However this October, the spring water company is also launching a new campaign, donating it’s bottle. The five-month campaign, called Message, will see the water bottle get a makeover to spread the word, with several packaging designs being rolled out.
To kick-start the Message campaign, well-known Australians have recorded messages of their own. Messages from Jennifer Hawkins, Adam Ashley Cooper, Elyse Perry, Michael Becan, Adam Garcia and Fitzy and Wippa will feature on bottles for the launch.
Messages can also be uploaded, and donations made at campaign website.
IGA will be donating 10c from each Mount Franklin multipack sold to the charity, and Hoyts will be donating $1 for every Mount Franklin and popcorn combo sold during October.
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