New Coke Bottle Marketing

Coke Olympics Bottle Milkshake-factory.comCoca-Cola has launched a limited edition Coca-Cola aluminium bottle featuring a commemorative London 2012 Olympic Games design.

While half the aluminium bottles will feature creative celebrating the brand’s partnership with the Games, the other half will feature a refreshed take on the classic Coke logo and creative.

To support the launch of these limited release products, Coke has developed a number of point-of-sale executions for venues including counter units with product on display, posters and digital artwork for on-premise plasma screens.

The limited release aluminium bottles will come in a 250mL size with a crown seal cap.

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