La Trobe had earned a reputation as one of Victoria’s leading teaching and research universities. However, over the past few years they had lost significant visibility and student demand. La Trobe had pinpointed the brand essence and developed a plan to recharge their profile. Their campaign, “My Wish: Infinite Possibilities” promoting the core idea of the ability to do the extraordinary. They targeted outdoor media, developed a strong portfolio of event brand collateral, including vehicle brand application, online, social media and video application.
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