New Vline Campaign

Vline Milkshake-factory.comVictoria’s regional train operator V/Line is leveraging the power of guilt in a new campaign targeting the visiting friends and family segment.

The campaign allows Victorian regional residents to use guilt to encourage family and friends in the city to visit more often.

The growing number of the visiting family and friends segment is a key focus for V/Line and is part of the Victorian State Government’s regional strategy. Guilt is one of the most powerful motivational tools a parent or a friend has, and this campaign effectively portrays this.

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