PayPal is playing Kris Kringle this Christmas, launching a new site Instakringle in a bid to make the office Kris Kringle buying headache a breeze.
The site profiles a range of office personality types, from Gentlemanly Bikie Socialite to the Elegant Corporate Extrovert and then recommends gifts based on this.
The tagline for the campaign is ‘It’s the lack of thought that counts’.
It will be promoted through press and radio ads, as well as digital office and cafe screens across Australian CBDs, as well as customised online banners for desktop, tablet and mobile.
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