Schwarzkopf launch its third annual business marketing Melbourne campaign ‘Schwarzkopf Search for Australia’s Most Beautiful Hair’. The campaign ties in with a Facebook application that allows Australians to nominate friends at facebook.com/Schwarzkopf.Australia. The search will be supported by print, television, digital and experiential.
The winner receives $5,000 each, aVIP weekend in Sydney, and a photoshoot.
The 10 week search kicks off with on-the-street ‘scouts’ scouring the country for the winner.
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