Telstra Rebranding Strategy

Telstra, Marketing Strategy, IT Project ManagementAfter so many years of the tiresome blue and orange colour design, Telstra was in search for a new identity that catered the diversity of its products, services and customers.

The new strategy created a stronger and more emotional connection with its customers. The new strategy reflects the energy, diversity and emotion that consumers experience when being connected. The identity incorporates the full spectrum of colours, tones and emotions, so that Telstra can communicate with greater meaning and flexibility for a more engaging experience.

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