Kimberly-Clark has jumped on the bandwagon of rising popular social medium Pinterest. The Kleenex Cottonelle business marketing Melbourne campaign, “Pin to Make a Difference” aims to educate mums about sustainability in the home. The campaign has been designed to complement the “Love Your Forests” TV campaign.
Pinterest has been chosen for the campaign as it has a largely female orientated audience with an average age of 30 who have an interest in the home. With the assistance of freelance work and IT contracting Melbourne the project was successfully deployed.
As well as driving conversations about what women can do to reduce their family’s carbon footprint using existing networks on the site to share their wisdom.
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