Victa Celebrates 60 Years

Victa 60 years,

Garden care brand Victa, is celebrating 60 years and launching a new integrated marketing campaign  ‘understanding Aussies and their backyard’ with a new tagline  “Altogether better”.

The campaign was created following a comprehensive brand development phase, which included internal market research and consumer focus groups, designed to identify what Victa meant to people. Watch it here.

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