Four TV ads featuring cameo appearances from Homer and Bart Simpson, Angry Birds, the Peanuts gang and Sergeant will air in December.
Each spot demonstrates how the characters “Get Crackin’”.
The TVCs have struck a chord with consumers around the world and contributed to the popularity of Wonderful Pistachios premium brand globally.
Wonderful Pistachios have tested the TVCs’ acceptance among Australian audiences to ensure Australians had just the right sense of quirkiness and humour, to give strong Wonderful Pistachios’ brand association, and result in a likely purchase intent.
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