Wrigley’s turns an under-the-weather couple “fresher” in a new TVC for its Eclipse Chewy Mints, titled ‘Chew Your Way to Fresh.’ The campaign plays on brand experiences, demonstrates the increase of freshness, in a bizarre manner. To make the brand as equally successful through distinctive advertising that people like to spend some time with. Watch the TVC here.
The TVC will be supported by out-of-home, social media and in-store activities.
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