Tip #1: Your Website
Your website is your storefront on the Internet. Having a good website design is one of the most important business tools and building a solid and positive web presence is key to your small business survival. In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services are too. It’s ok to ask for professional help, and luckily its not expensive.
Tip #2: Understand Your Target Audience
It’s one thing to understand who a potential customer might be, but it’s quite another to figure out their search patterns and on-line behavior. How are they finding the products or services they need on the Internet? What kind of content will they look for, and will yours attract them to your Website? A good content plan will go a long way.
Tip #3: Content Writing
The idea is to guide your readers into a funnel that eventually turns them into a customer. We start by developing a story that your target audience can relate to and appreciate. It is important that you DO NOT HARD SELL ANYTHING. Simply set forth the dilemma of a person who has not yet found a solution to a painful problem. Instead, write a story, not an advertisement. There should be no sales pitches or call-to-action.
Tip #4: Content Distribution
Posting your articles to 3rd party websites or article distribution sites before posting to your site can result in you losing authorship of the article. See more on Author Rank and AuthorRank Enhance My Social Search. Post your articles to your Website, and post the link for this new page to your LinkedIn status and groups. Tweet it and post it on your Facebook account. Add the link, title and description to any social media site you visit often.
Keep an eye out on your website, your target audience and your networks, to help you generate effective content ideas, which can then enable you to engage your audience in a deeper manner.
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