Blogs can raise the profile of your business, improve the search engine visibility of your website and draw in potential customers. More and more small businesses are embracing the benefits of integrating blogs into their websites – some including getting additional traffic, engaging with customers and potential customers, keeping readers informed on company news and promoting a company’s expertise. Here are some of the key things you need to remember when building and managing a blog:
1. Search Engine Optimisation
A carefully worded headline and sub-headline should contain keywords related to major themes in your blog posts in order to grab the reader’s attention.
Embedding hyperlinks into blog posts is a good way to increase search engine rankings and drive traffic to your website.
Allowing content to be circulated through social bookmarking sites increase the article’s search engine rankings and drive targeted traffic to the website.
2. Fresh Content
Adding fresh content to your site will also improve search engine visibility, and each post provides new opportunities to link back to other pages and blog posts on your site, thereby boosting those pages’ rankings. Adding images, videos or podcasts to blog posts makes them more consumable, creates a more engaging content experience; and ensures the post is indexed in image search engines which creates greater online visibility.
Get rid of extraneous words or jargon that your audience will not understand. The point is to make your content enjoyable to read, not difficult. Make sure spelling, grammar and punctuation is correct so there is no disruption to the flow of reading.
3. Promoting Blogs
Encourage readers to sign up to receive notifications of new posts by email. This way they will return to your site if a headline tickles their fancy. Either manually share your content on social media platforms or automate their delivery. Social media tagging tools allow users to ‘like’, ‘+1′ or ‘retweet’ content which will help circulate your posts across the web.
4. Encourage Comments
Allowing a space for comments and encouraging conversations allow readers to feel more connected to the business and shows that you value what they have to say.
5. Blog Speed
Always install the latest version of your software – such as WordPress – and take other security precautions (such as strong passwords and logging out when finished) to ensure unwanted parties do not have access to admin tools. No-one will wait more than a few seconds for your site to load when a simple click can take them elsewhere. Slow speed also negatively impacts search engine rankings. For self-hosted blogs, maximising speed would require cleaning out and optimising your blog’s database.
It’s disappointing for the reader when hyperlinks, videos and podcasts don’t work and it makes your blog appear unprofessional, so make sure to preview your posts before they go live and test all the links.
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.