At this stage of the game, your prospective customers are really just searching for information. Some research suggests that more than 75% of all buyers have conducted comprehensive online research before a vendor is even approached. If you want to be on your target’s radar, ensure that you have an optimized, dynamic and meaningful online presence. And to optimize your search, you want to be feeding your website and social media channels with meaningful, dynamic and engaging content that addresses your target customer’s pain points.
Show them how you can solve their problems and establish yourself as a thought leader in your industry with:
- Blog posts
- White papers
- Press releases
- Your website
On Their Radar – prove your capabilities
At this stage, you’ve already been discovered. You’re on the radar. Your blog posts have been read. But now your prospective client is looking for some confirmation of your capabilities – some proof that there will be a return on their investment.
This is when you want to share content in the form of:
- Client success stories or case studies
- Customer testimonials (in video format would be great)
- Data sheets that detail the impact of your products and services
These materials demonstrate your track record and reassure the prospective customer that you can deliver
Converting Leads – seal the deal
You’re almost at the finish line, but not quite. Seal the deal through:
- Customized and targeted email campaigns
- Comparison sheets
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.