Google and other search engines rank sites based on authoritative and relevant content. They measure relevance by analysing page content and they measure authority based on the number and quality of other pages linking to the pages they show.
So how do you make your site the kind of site the search engines will show in search queries? Simple: Great Content + Quality Links = Search Engine Success! Google promotes pages it thinks are authority pages to the top of it’s rankings.
So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1 of search results.
A Simple 1-2-3 Guide to Getting Better Search Results
- Write content that uses words and phrases used by people who search for your product
- Build links to your pages to show they are important
- Keep doing it!
Links are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. Instead seek out great links from other great sites, so long as you’ve got something worth linking.
Create a great site, provide something people need and are looking for and share your site with other great sites and you’ll quickly start to see your website traffic increase. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation quote.