Small businesses use several tactics to attract customers and improve brand presence online. Search Engine Optimisation is one of the most effective and sought after methods for driving traffic to your website or blog. Below are some SEO tactics your business should avoid. These methods may harm your ranking on prominent search engines like Google, Bing and Yahoo.
1. Keyword Stuffing
Carefully research your keywords and only focus on a handful of keywords within your web page content. Try not to take it too far by stuffing keywords with multiple occurrences of keywords as it can damage your optimisation efforts.
2. Buying Links
Some businesses make the mistake of buying links from other websites in order to influence their website’s rank on search engines.
Low Quality Blogs occurs when a business set-up several low quality blogs on free blog platforms, with the intention of generating back-links or diverting traffic to their company’s website. Although this technique can get you a lot of back-links, these links will be of a low quality and can actually harm your ranking on Google, and of course it is also bad for your branding.
4. Content Spinning
Content spinning is an SEO technique whereby multiple low quality versions of the same content is created and published on multiple sites to obtain back-links and dive referral traffic.
5. Content Scraping
Content scraping occurs when content is scraped in bulk from other external websites and added onto your website.
6. Comment Spamming
Blog commenting is a very effective way to build back links and drive traffic to your website. It also gets extra exposure for your brand and gets your business noticed online. However, it is important to comment on quality blogs only that are relevant to your niche and to make sure your comments add value to the discussion. Comment spamming i.e. commenting on irrelevant blogs or leaving poor quality comments purely for the same of back links should be avoided.
7. Domain Name Squatting
Domain squatting is a technique where a business registers several domains to benefit from referral traffic and back links. Some businesses purchase many exact match domains that are easier to rank for the desired keywords and then use to redirect users towards their company’s website.
8. Misspelt Domain Names
This happens when a business tries to take advantage of popular, high traffic domain names by registering commonly misspelt versions of the original name. This technique is not only frowned upon by Google but is also damages your company’s credibility and brand.
9. Mirror Sites
This is typically done in order to build an online presence for each of the mirror sites and then divert users back towards the primary website, or to obtain back-links in bulk.
10. Social Media Automation Overuse
While there is nothing wrong in using tools to schedule posts from your website onto your social media profiles, overdoing it can be detrimental.
Search Engine Optimisation is a powerful means to drive traffic to your website. However, if not executed correctly, it can be detrimental to your small business. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing solutions.