Social media provides great opportunities to small business owners on a global level. Any business can choose to register a Facebook or Twitter account and promote their products and services. No matter how large or small your business, the overall goal remains the same: to sell products and to publicise and expand the brand. To achieve this, engagement with your target audiences is essential. In today’s digital era, engagement relies upon a brand’s online presence.
LinkedIn is a business community that brings professionals together. It also provides the opportunity to follow other companies and participate in group discussions. Building genuine relationships and sharing knowledge is a great way to make new connections and nurture your relationships. Companies attending exhibitions often use the group discussions feature to share their products and services, generating an interest in the product before, during and after the show. During the exhibition business cards are traded, and later connected on LinkedIn.
A large portion of any customer base are likely to be Twitter users, who could choose to follow your brand. Businesses can use the hashtag (#) to keep their products trending and create a buzz around their brands. Outreaching new customers has to be a primary business objective, ensuring you leave the exhibition with more connections that could well lead to face-to-face meetings.
A Facebook fan page provides an opportunity for customers to interact with your business and comment on your news.
Pinterest is growing in use in the social media field and there were some 27m active users on the site in 2012. Exhibitors have used the tool to pin stands and products. Inspiring technology is present at most commercial exhibitions and when shared, it entices online communities. This provides invaluable social exposure for brands products.
Blogging is the heart of a content marketing strategy. Social media draws traffic to the page where a company is able to describe its services in more detail.
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.