Small Business Tips On Advertising On Twitter

Twitter is the micro-blogging site, with over 175 million outgoing Tweets daily. Millions of individuals utilise their Twitter handles to voice their opinions amongst their followers in brief bursts of information.  Tweets are limited by 140 characters and can vary in content about their lives, recent news or just random thoughts. Tweets can be amplified by adding hashtags (#), making specific terms searchable in Twitter’s search bar for more avid users looking for targeted content.  Here’s an example:

Twitter Hashtags

When a hashtag is used often by thousands of active Twitter users in a short period of time, it’s considered a “Trending” topic.  In other words, that hashtag such as #SEO will show up on the Twitter homepage on the left-hand side of the page for all users to see. Businesses can purchase a top spot on that list for a day; pricing can fluctuate based on availability and timing. This is know as Promoted Trends.

Promoted Tweet

Promoted Tweets allows users to promote specific tweets that are prominently displayed to current followers and those with similar interests. To elaborate, if someone types in “Lonely Planet” in the Twitter search bar, a Promoted Tweet from Lonely Planet is aggregated at the top of the feed. Users choose how much they want to spend daily and Twitter allocates those funds toward individual clicks based on search results from Twitter users. For example, if you wants to spend $10 dollars a day.  You will be charged between $0.01 and $1.50 (you specify max bid) for each click. Twitter then provides a rough estimate of how many followers you will receive based on a historical analysis of how followers have engaged with your Tweets in the past.

Twitter will display your account prominently in the “Who to Follow” section to users that are most likely to be interested in your account. You only pay for new followers that you gain. So, if you wanted to spend $5 a day, you would be charged $0.01 to $1.50 (you specify max bid) ONLY if Twitter users click the “Follow” button, becoming one of your Followers and counting as a conversion.

Advertising with Twitter is simple and very easy to manage.  However, it lacks the targeted audience you can segment when advertising with Facebook. Hopefully, in the near future, we’ll see more ways to target users on Twitter. Consider hiring a Melbourne marketing expert for all your marketing needs, contact for complete marketing solutions.