Think about your website content (content marketing) as your Elevator Pitch or Unique Selling Proposition (USP). Each page of your site needs to be focused with it’s own USP. This Unique Selling Proposition needs to be compelling for both people and search engine spiders — those agents that the search engines use to crawl and index your site into the findable space. The search engines use back-links and other digital referrals, such as GooglePlus and Tweets, to understand what other people are saying about you and your site. Professional SEO cultivates relevant back-links to help your site be found more often for search terms that are meaningful for your business. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation quote.