With more and more people using smart phones, getting SOcial, thinking LOcal, and spending more on MObile are more important than ever. SoLoMo presents a huge opportunity to engage with consumers in a different way than traditional advertising, but requires the implementation of an integrated cross-channel campaign to meet the expectations of potential buyers. Here are 6 tips to keep in mind when integrating SoLoMo into your digital marketing strategy.
1. Never Stop Sharing Your Excitement
If you’re not talking about your business, how can you expect others to? Share your excitement with the world. Stay on top of your target audience so that you will stay top-of-mind, but try not to be annoying.
2. Be Interesting
Don’t just blab for the sake of blabbing. Engage with your audience through a variety of media. Inform, entertain, and educate, but don’t sell. Write, speak, and share video. Have a reason to communicate. Be clear about communicating your values across all channels.
3. Ask Questions
Start conversations and collect feedback to cycle back into your ongoing marketing strategy. Meet your consumers halfway by understanding their needs and responding to them.
4. Be Accessible
Go out of your way to find buyers but don’t expect them to do the same for you. Anticipate opportunities for increased brand relevance and capitalize on them by enticing prospects with timely and relevant deals.
5. Be Connected
Consumers want to engage. Make it easy for them by building your brand’s presence across all relevant interfaces and maintaining these exchange venues on a regular basis. You want to talk to your audience all the time through whatever means it takes.