Stats Affecting Our Social Media Strategy

Social Media Stats

95% of all Facebook wall posts are NOT answered by brands. 

That’s an overwhelming amount of brands who aren’t responding to Facebook posts. WHY? The lesson here is that if you are going to open a Facebook Page, spend some time to answer your posts. It provides an opportunity to create meaningful relationships with customers and prospects. For example, American Airlines quickly jumps in to solve a customer issue, while one of their competitors fails to solve similar issues posted on their wall. American Airlines is displaying a much stronger commitment to customer service.

Pinterest is projected to account for 40% of social media driven  purchases.

If social commerce is a goal for your company, make sure you have an active Pinterest presence. Partly due to its status as a ‘peer recommendation’ platform, Pinterest has consistently driven strong referral traffic for brands that leads to sales. For example: British clothing and accessory store Bottica has seen sales jump 10% since integrating Pinterest across their website. Even more exciting, Pinterest users are spending more than double than those who are referred from Facebook, to the tune of $105 more per average sale. Buyers referred from Pinterest are 10% more likely to buy something and spend an average of 10% more than visitors from other social networks.

The average user spends 20 minutes per visit on Facebook. 

As a comparison, Google Ad Planner, which publishes approximate statistics documenting the quantity and quality of the traffic of popular websites, shows the average visit length of comparable sites as much lower. Twitter clocks in at 13 minutes, CNN seven and a half minutes, Wikipedia 7:20, Pinterest 14:30, and LinkedIn with 8:00 per average session. For marketing managers, that length represents a prime opportunity to share your message with visitors. There is an opportunity to share your message with more people per day than visit your own site. To properly capitalize on this opportunity, brands need to have a high EdgeRank, coupled with high quality content.

13% of consumers follow a brand on social channels because of their content. 

Content marketing is the development of non-promotional materials that support your company’s strategic messages and provide your prospects and customers with sticky resources. For instance, leading B2B marketing automation software provider Marketo develops highly useful content for marketers, focusing on the themes of content marketing, lead generation and analytics. Marketo groups the content together by topic, allowing a reader to quickly jump from novice to well-read in a particular area.

Twitter handles more search queries per month than Bing and Yahoo combined

Millions of potential consumers are searching on Twitter. In today’s world, it’s as important to be on social channels as it is to have a website, in most cases. Millions of searches are occurring each month, and they are likely your prospects, current customers or unhappy customers of your competitors.

20% of Google searches each day have never been searched for before

Gone are the days when your content strategy was as simple as ‘set it and forget it’. Your content strategy needs to be much more dynamic, reflecting what searches are driving visitors to your site. Develop content that answers their questions and positions you as a resource.


The social landscape is constantly evolving and the rate of change is always accelerating. In order to survive, marketers must embrace this dynamic world of social business, and find opportunities hidden behind each new statistic. Consider hiring a Melbourne marketing expert for all your marketing needs, contact for complete marketing solutions.