Content marketing should focus on your site, at first. If there is no content worth reading or seeing on the site, then people won’t stay for long and worse will never return. This means you will need a regular stream of relevant content, not just good content every so often. Your content should be directed at a targeted audience, as modern-day marketers should focus on trying to understand their customers, rather than just tell them what they should be paying attention to. This will change regularly, as the target audience’s interests will change with time. But the more consistently a website’s content is to their target audience’s interests, the more relevant and, in turn, successful it will be.
While coming up with new articles, videos or photos maybe be a little difficult, changing title tags is an easy way for you to up click through rates and draw more traffic to your website. Search engine optimisation plays an integral part to the success and failure of website. It is almost as important as content in many ways as it is necessary for future marketing strategies and drawing users to your site. However, the trick to good SEO execution is to seamlessly integrate it into the content.
Start with a clear strategy when developing content for your site and appeal to the visitors who search for you. Consider hiring a Melbourne Marketer for all your marketing needs, contact us for a FREE no obligation quote.