Measuring social media can help to monitor and track your social media activity to ensure it’s working for you or you’re reaching your targets. The list presented below is intended as a guide, there is no one size fits all, but please do experiment to see how your social media activity is performing overall.
1. Social Mention
Social Mention is a useful real-time search engine, where you can receive email alerts every time there’s a new piece of content across social media that contains your keyword.
Klout is certainly getting a lot of attention at the moment, I would advise you to use this tool as a way to benchmark against your competitors. Klout will present you with a Klout score that takes into account your true reach (how big your audience is), amplification (how likely people are to interact with your content) and network (how influential your community is).
Hootsuite is a great tool for monitoring social media, particularly if you have a larger amount of people using the same profiles. The site analytics offered through the site allow you to see profiles for different sites, making it an efficient way to monitor your activity.
Backtype is an interesting social media measurement tool, that is helping companies to understand the real business impact of activity through social media. It gives you a comprehensive statistical overview of how people are interacting with your content. It allows you see, in numerical terms, how you’re performing among your competitors to give you an idea of how engaged your audience is. Great to benchmark and make sure that you’re constantly improving.
5. Facebook Insight Analytics
Facebook provide you with a comprehensive analytics suite for pages that allows you to get a full insight into your fans and how they’re interacting on the page. Facebook Insights is split into 2 main sections : users and insights. Users gives you all the basic information you need on your fans, including active users, the number of unlikes on your page, as well as information on traffic sources and referrers. Insights gives you a deeper analysis into the individual updates you’ve made on your page and how people have interacted. This is great to get a quick overview of the kind of content that works and doesn’t work, so you can find out what your fans really want from your page
Topsy allows you to scan by location, keywords you want to include and even sentiment on particular tweets. It is certainly one of the most comprehensive Twitter search engines I’ve seen, which doesn’t seem to get talked about as much as it should be!
Tweetstats is a handy free tool for measuring Twitter. All you need to do to use Tweetstats is enter your Twitter name then it will access your tweets to show you a graph of how many tweets you’re sending each day and the number of replies you’re getting. Now on its own this may not really tell you much, but I think this site is best used for looking at competitors for example, to see how often they’re tweeting and how you compare.
8. Youtube Insight
Youtube analytics can be accessed on youtube channels by clicking on ‘Account’ then ‘Insight’ along the top of the page. As well as giving information on the total video views and demographic breakdown, Youtube Insight offers insight in which countries your videos are popular in and a summary of which of your videos are getting the most interest as well as how long people are watching them for. If you’re investing in branded video content then you should be looking at these stats constantly to make sure you’re improving your videos as you go, reacting to what people are interested in and what’s holding their attention.
Boardreader is a forum based search engine, great in finding out what people are saying about you in forums.
CoComment is a very handy browser extension to keep accurately monitoring reaction to comments on blogs. By using their browser plugin you can help make sure that you don’t lose conversations you started. If you’re commenting on blogs as a business representative then this is especially useful as it’s important to maintain a conversation that you may well have started on someone else’s blog.
11. Omgili Graphs
Omgili Graphs allows you to access useful information, comparing different search terms. Their graphs show you the amount of Buzz a particular term is getting, which is the level of mentions it’s getting online. It’s useful, real-time information that can be incredibly useful when running campaigns to see how many mentions you’re getting.
IceRocket is a blog search engine that allows you to monitor across blogs comprehensively to see where you’re being written about. You can also view trended results, to see peaks in mentions over time, though you can’t select posts from particular dates.
Compete.com is a useful tool for accessing site traffic either for yourself or your competitors. As well as showing traffic levels, Compete also gives you a free overview of traffic sources for the particular site and which keywords people are mostly finding you by.
Bit.ly is a universal url shortener that not only provides a handy service in shortening urls but also allows you to access analytics to see how many people are clicking on your link. This is information that you often wouldn’t have access to when posting links on social channels, particularly if you don’t have your own site analytics installed to check referral traffic. While you can use bit.ly to create short urls without logging in, make sure to always create links from your registered account so you can access historical data.
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