Steps To Building A PPC Campaign

Step 1: Conduct Keyword Research

Look at various sources, Google Analytics, Google Keyword Tool, and Webmaster Tools when researching.

Keyword Research, milkshake-factory

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Step 2: Build A Smart Keyword Infrastructure – Keyword Grouping

Use broach and exact match types and include negative keywords.

Keyword grouping, milkshake-factory

Step 3: Analyse and Monitor Your Results

Identify whether your ads are converting, are you getting ROI. Your aim is to continue to improve your Quality Score.

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