Conducting good keyword research is important for your business success online, as search engines index these keywords upon search results. Below are tips to help you improve your keyword research and find the right keywords for your website’s success.
- Keyword relevance – When you analyze a Top 10 and see results that don’t contain your keyword in context, that’s a good sign that no one is currently trying to rank for your keyword and that it will be relatively easy to take the top spot yourself.
- Number of backlinks – Consider the number of backlinks pointing to the root domain and the number of backlinks pointing at the specific page listed in your target SERP. Seeing a low number of backlinks pointing to a sub-page indicates that the site isn’t really optimized for the keyword you’ve chosen, leaving it open to better-optimized competitors.
- Type of site – Ranked sub-pages are more content rich and likely to knock out SERPs such as Amazon product pages, Yahoo Answers etc.
- PageRank – Although much has been said about the decreasing value of Google’s PageRank, it’s still a ranking factor, and the fact remains that it’s a lot easier to compete with a PR1 site than with a PR4 or PR5 page.
- Site age – As with PageRank, site age as a ranking factor has decreased in importance in the wake of the Google Panda updates and the rise of social media influencing the SERPs.
1. What is the big picture?
Many marketing consultants would advise that you need to identify keywords and keyword phrases that fall within monthly search inquiries and competing pages, targeting keywords or phrases with a monthly exact match search volume of at least 2,000, but not more than 10,000 and fewer than 50,000 exact match competing pages. However finding a keyword with exactly 5,000 monthly search inquiries and 25,000 competing pages, may sound right, but you need to take the time to look deeper into the competition. Perhaps your top 10 keywords you have chosen are all PR5 pages with thousands of backlinks pointed back at them or worse case they are contained in content-rich blogs.
2. Who is your true competition?
If there are thousands of competing websites for a particular keyword, if the first page of Google is filled with weak websites, go after it. Many Melbourne marketing digital specialists choose to view a high level of competition as the keywords have good potential. So instead of letting high competition numbers scare you off, use them to gauge what kind of investment you’ll need to make into your site in order to get it ranked.
Keep in mind that these recommendations only scratch the surface in terms of keyword research. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation quote.