Ensure your social follow and share buttons are easy to find on your content assets. It makes it easier for your audience to take that next step to follow you or share your content much easier!
Tip 2. Consider the time of day you post on social media
The time of day you post on social media totally affects engagement. Find out what times of day are best for your audience.
Tip 3. Tailor your content to the social network & specific personas
Every social network is a little bit different. It’s easier for people to see a visual than it is on Twitter — and same goes for Google+. LinkedIn, however, might benefit from a link to a more in-depth content asset, pulling in a snippet from the content itself. Treat the content you post there accordingly so it resonates with that audiences, and is more likely to spread.
Tip 4. Respond frequently to your fans and followers
One of the best ways to grow your audience is by fostering a chatty community. Why? Because the more your entire follower-base communicates publicly, the more exposure your social presence receives. Post content people want to talk about, and foster the conversation with your own responses, too.
Tip 5. Keep your social media profiles up to date
Stay current, stay active, and most of all, mix it up a bit so people have a reason to come back! Keeping people on their toes not only helps prevent fan/follower churn, it gives new people a reason to both share and follow your profiles, too.
Tip 6. Target your audience through paid advertising
Social networks have really upped their game of late with their paid advertising options. Facebook, in particular, has done a great job improving their segmentation capabilities so brands that have a little money to spend can increase their reach. If you have some budget, consider running some paid ads that encourage more fans and followers.
Tip 7. Newsjack on social media
Newsjacking refers to the practice of riding the popularity wave of a current event for some business gain. If something’s incredibly popular, be the first person to talk about it in social media.
Don’t forget to go back and revisit your older content to share it. Maybe you had a popular blog post that’s a few months old. It’s ok to tweet that again with a new message, especially if it’s content that supports your current inbound marketing campaign. At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.