When it comes to SEO tools, as a small business owner you could get lost in it all. Below, are simple tools that you may not have in your tool box – they’re all perfect for SEO’s and businesses with smaller budgets.
You can’t begin any search marketing campaign without a list of great keywords to target. When you enter a keyword into their search, you will first see the top 10 PPC competitors along with a graph showing the advertising trend for the keyword. What’s nice about this is you can see how other websites are using the keyword. When you click on the Ads tab, you can review even more ad copy and landing page combinations sorted conveniently by the number of days seen. It can be a great way to spark some ideas on content and calls to action. You can see the top SEO competitors in Google based on organic search traffic. Some results will list the number of backlinks, pages, and total number of keywords each competitor has in the search index.
cognitiveSEO offers a visual approach to learning about your competitor’s backlink profile that includes charts for deep link ratios, dofollow to nofollow, website types, website categories, link trustworthiness, and much more. You can also use the new Visual Link Explorer tool to see the link profile as a whole and drill down into the specifics. You can also drill down into the traditional list of backlinks to filter out results.
The Broken Link Finder tool allows paid members to search for a keyword or keyword phrase and get potential broken link opportunities. You can then export the backlinks for these broken links into a CSV to start contacting webmasters in hopes that your helpful tip about a broken link will result in your link getting placed on their page.
If you are working with a local website, then Whitespark is a must have resource. This citation finder will go out and find local search opportunities based on your website’s keywords and location. You will get to see the domain, direct submit link, type of website, Majestic SEO AC Rank, Domain Authority, and date discovered. The results are based off of backlinks / citations that other local competitors have gained. It’s a great way to get new link building opportunities for local and non-local websites alike.
5. Link Detox
Unfortunately, if your website has acquired any form of bad links in the past, it is susceptible to a link penalty from Google. If you think your website has been hit with a Google penalty based on you links, then the Link Detox report from Link Research Tools is a must have. You simply enter your domain or upload your links from Google Webmaster Tools. It will then mark your links as healthy, suspicious, and toxic. This will give you a better idea of which links to remove first.
At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.