Understanding Inbound Links

If you want your website to rank high in the search engines for its relevant key phrases, you need:

1) Quality Content

2) Quality Inbound Links

Inbound links are links from pages on external sites linking back to your site, which can bring new users to your site. The criteria required for a high quality inbound link:

1) Relevancy
The website / web page with the link is “relevant”, in topic / theme, to that of your website

2) Website Age
The age of the website linking to you is as old as possible (2-3 years)

3) Web Page – PageRank
Web Page PageRank is preferably above a PageRank of 2/3

4) Website – PageRank
Overall Site PageRank is preferably above a PageRank of 2/3

5) Dilution
There are less than 20-30 outbound links on the web page where your link is located

6) Anchor Text
The proper anchor text is being used for the link (eg. “popular dog toys” instead of “click here”)

7) Dofollow
The links are “dofollow” meaning the webmaster allows links on the website to pass “link juice” to other websites

8) Credibility
Any external links are of high quality (ie. no links from pages with links to unrelated sites like Gambling, pharma, adult)

9) Link Location
The link is placed as high on the page as possible, preferably surrounded by contextually relevant content

10) Individuality
Each link is coming from a website with a unique IP address (ie. don’t want all links to all come from the same website / IP)

Quality inbound links can come from many different places on the web. Realistically, you are not going to get links that meet 100% of the criteria listed above every single time. In many cases this is fine though as some lower quality links can still be helpful in proving that your website is a relevant, authoritative resource and also in delivering traffic to your website / blog.

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