Website Analytics Tools

Here’s an list of tools you can use to make sure that you’re aware of the site’s health at all times.

1. Google Analytics Custom Alerts

Have you enabled Custom Alerts? Have a look at the video and see for yourself what possibilities you’re leaving on the table. If you’re wondering what sort of alerts you can create, see below:

Analytics Intelligence

1. No Data

all traffic -> Visits -> is less than -> 1

2. Site Usage

Visits

all traffic -> Visits -> % decreases by more than -> 10% -> same day in the previous week

all traffic -> Visits -> % increases by more than -> 10% -> same day in the previous week

Visitors

all traffic -> Visitors -> % decreases by more than -> 10% -> same day in the previous week

all traffic -> Visitors -> % increases by more than -> 10% -> same day in the previous week

Pageviews

all traffic -> Pageviews -> % decreases by more than -> 10% -> same day in the previous week

all traffic -> Pageviews -> % increases by more than -> 10% -> same day in the previous week

Bounce Rate

all traffic -> Bounce Rate -> % decreases by more than -> 10% -> same day in the previous week

all traffic -> Bounce Rate -> % increases by more than -> 10% -> same day in the previous week

Avg. Visit Duration

all traffic -> Avg. Visit Duration -> % decreases by more than -> 20% -> same day in the previous week

all traffic -> Avg. Visit Duration -> % increases by more than -> 20% -> same day in the previous week

% New Visits

all traffic -> % New Visits -> % decreases by more than -> 20% -> same day in the previous week

all traffic -> % New Visits -> % increases by more than -> 20% -> same day in the previous week

3. Goals

Goal 1 – Conversion Rate

all traffic -> Goal 1 – Conversion Rate -> % decreases by more than -> 20% -> same day in the previous week

all traffic -> Goal 1 – Conversion Rate -> % increases by more than -> 20% -> same day in the previous week

Goal 1 – Conversion Rate Decrease

all traffic -> Goal 1 – Conversion Rate -> % decreases by more than -> 20% -> previous week

all traffic -> Goal 1 – Conversion Rate -> % increases by more than -> 20% -> previous week

4. Ecommerce

Revenue

all traffic -> Revenue -> % decreases by more than -> 10% -> previous week

all traffic -> Revenue -> % increases by more than -> 10% -> previous week

Transactions

all traffic -> Transactions -> % decreases by more than -> 10% -> previous week

all traffic -> Transactions -> % increases by more than -> 10% -> previous week

Average Value

all traffic -> Average Value -> % decreases by more than -> 10% -> previous week

all traffic -> Average Value -> % increases by more than -> 10% -> previous week

Ecommerce Conversion Rate

all traffic -> Ecommerce Conversion Rate -> % decreases by more than -> 10% -> previous week

all traffic -> Ecommerce Conversion Rate -> % increases by more than -> 10% -> previous week

5. Content

Visits with Search Decrease (week)

all traffic -> Visits with Search -> % decreases by more than -> 10% -> previous week

Time After Search Decrease (week)

all traffic -> Time After Search -> % decreases by more than -> 10% -> previous week

Search Exits Increase (week)

all traffic -> Search Exits -> % increases by more than -> 10% -> previous week

Total Events (month)

all traffic -> Total Events -> % decreases by more than -> 10% -> previous month

Avg. Page Load Time

all traffic -> Avg. Page Load Time -> % increases by more than -> 10% -> previous month

6. Clicks (Adwords)

Impressions

all traffic -> Impressions -> % increases by more than -> 20% -> previous week

all traffic -> Impressions -> % decreases by more than -> 20% -> previous week

Clicks

all traffic -> Clicks -> % increases by more than -> 20% -> previous week

all traffic -> Clicks -> % decreases by more than -> 20% -> previous week

Cost

all traffic -> Cost -> % increases by more than -> 20% -> previous week

all traffic -> Cost -> % decreases by more than -> 20% -> previous week

CTR

all traffic -> CTR -> % increases by more than -> 20% -> previous week

all traffic -> CTR -> % decreases by more than -> 20% -> previous week

CPC

all traffic -> CPC -> % increases by more than -> 20% -> previous week

all traffic -> CPC -> % decreases by more than -> 20% -> previous week

Keyword (not set)

keyword -> matches exactly -> (not set) -> Visits -> % increases by more than -> 5% -> previous week

7. Social Media Spike (daily)

Social Sources Custom Advanced Segment with Source matching regex of

facebook|twitter|t\.co|blogger|stumbleupon|naver|wordpress|hootsuite|youtube|linkedin|
answers\.yahoo|delicious|myspace|reddit|livejournal|flickr|typepad|vkontakte|netvibes|
ning|orkut|tumblr|diigo|fc2|nowpublic|buzznet|livemocha|weebly|ameba|gooblog|habbo|
okwave|oshiete\.goo|deviantART|instapaper|scribd|sharethis|xanga|answerbag|brizzly|
cyworld|multiply|ow\.ly|squidoo|studivz|wikia|wiserearth|associatedcontent|blogsome|
groups\.google|sportsnaviplus|taringa!|tuenti|wikio|babygaga|bebo|bitly|bloglines|care2|
circleofmoms|cocolog|couchsurfing|digg|douban|gather|hatena|ibibo|is\.gd|mixi|paper\.li|
photobucket|plurk|renren|skyrock|smallworlds|sonico|ustream|vimeo|weeworld|wikianswers|
XING|you?ku

8. Traffic

Self Referrals Occuring (daily)

source -> contains -> yourcompanywebsite.com -> Visits -> is greater than -> 1

Organic Traffic change

Medium -> matches exactly -> organic -> Visits -> % increases by more than -> 10% ->  same day in the previous week

Medium -> matches exactly -> organic -> Visits -> % decreases by more than -> 10% ->  same day in the previous week

Non-Branded Organic Traffic

exclude keyword matching regex -> your company name|companyname

include medium containing organic

Applies to Nonbranded Organic segment -> Visits -> % increases by more than -> 10% ->  same day in the previous week

Applies to Nonbranded Organic segment -> Visits -> % decreases by more than -> 10% ->  same day in the previous week

Branded Organic Traffic

exclude keyword matching regex -> your company name|companyname

include medium containing organic

Applies to Nonbranded Organic segment -> Visits -> % increases by more than -> 10% ->  same day in the previous week

Applies to Nonbranded Organic segment -> Visits -> % decreases by more than -> 10% ->  same day in the previous week

Non-Domain traffic (daily)

Nondomain Custom Advanced Segment with Hostname matching regex of

(not set)|domainname.com|example.com|etc

Applies to Nondomain Segment -> Visits -> greater than -> 40

Direct Traffic change

Source -> matches exactly -> (direct) -> Visits -> % increases by more than -> 10% ->  same day in the previous week

Source -> matches exactly -> (direct) -> Visits -> % decreases by more than -> 10% ->  same day in the previous week

Referral Traffic change

Medium -> matches exactly -> referral -> Visits -> % increases by more than -> 10% ->  same day in the previous week

Medium -> matches exactly -> referral -> Visits -> % decreases by more than -> 10% ->  same day in the previous week

 

 2. Google Advanced Operators

Google Search site: operator can give you an indication of how many pages Google has indexed. It can be quite easy to accidentally introduce problems with duplicate content or canonicalisation. Also, the robots.txt file and the robots meta tags often cause problems, especially when someone else has been working on the site.

3. Google Webmaster Tools

Google Webmaster Tools provides you with data which practically comes straight from the horse’s mouth. Once you’ve discovered problems, with the help of the Google Analytics custom alerts or through manual checkups, it’s time to identify the issues and figure out a way to fix them. Assuming you know how to add your site to Google Webmaster Tools, ensure your email address entered is the one you check daily. If there’s any issues, you want Google to notify you immediately.

Are there tools out there which you think webmasters should know about? Leave a comment. Consider hiring a Melbourne marketing expert for all your marketing needs, contact Milkshake-factory.com for complete marketing solutions.