When search engines first emerged in the 90s, meta keywords were one of the primary components used by search engines to categorize and rank websites. Meta keywords still offer benefits to small business websites, more-so with second-tier search engines like Yahoo! and MSN, and potentially even when Google evaluates landing page relevancy for Quality Score.
Ensuring your meta keywords are relevant to each page is crucial for their success. Meta keywords are just another little thing you can do to try to stay ahead of the competition and get your website seen by more people.
MSN and Yahoo! may put more emphasis on meta keywords, but Google may no longer index them. However, even if you’re not actively running paid campaigns on MSN or Yahoo!, you still want your website to display in organic results.
Beware Of Meta Keyword Stuffing
Many marketers recently started “stuffing” meta keywords with popular search words and phrases, diluting the keyword accuracy. As a result, search engines continue to alter their algorithms to put less emphasis on meta keywords for SEO, but it’s unclear if they were removed from the algorithm entirely.
Why Use Meta Keywords?
- Improve Your Ranking: Meta keywords may improve your ranking in second-tier search engines, such as MSN and Yahoo!
- Improve Your Quality Score: Google could consider meta keywords when calculating landing page relevancy for Quality Score.
- Optimise Your Page Content: Only use your keywords that are relevant to that page, optimising the search of that page.
- Common Misspellings: This may indicate to search engines that your page is relevant to the (misspelled) search query, without your having to include the misspelling in your webpage copy.
- Including Long Tail Keywords: Include keywords that are long tail for instance: Melbourne Marketing Consultant rather than just marketing or consultant
- Referring to Actual Searches: Instead of making up keywords that you think are relevant, refer to your search data to see how people are talking about your business. Use Google Keyword Tool and search for exact matches and determine the competition behind the keyword. Read more, on steps to take when conducting keyword research.
- Use 10-15 keywords per page only.
These small business ideas may seem like its a lot of work. It is, but it is achievable. If this all sounds too complicated, consider hiring a Melbourne Marketer, contact us for a FREE no obligation quote.