You may have heard about Coca Cola’s new “Content 2020″, where the global giant is seriously focusing on the power of content marketing, which aims to double the company’s sales by the year 2020 through the use of effective content marketing campaigns. Content marketing is the way of the future, but it must be managed appropriately to be effective. For more details on how Coca Cola has progressed with Content 2020, watch part 1 and part 2.
The quality and social capital of content is now of paramount importance to SEO. To attain a highly trafficked website and ramp up new business, you must create content that is helpful, engaging, high-impact and highly shareable.
If you want to enhance SEO and boost traffic, your content needs to achieve high rates of social content curation—social sharing. Excellent content creation requires commitment, creativity, real-time industry knowledge, a fresh perspective and keen writing and research skills. There are different types of content that readers are more likely to share on social media:
1. Real-Time News Content
Providing real-time industry news and smart commentary will win you followers and fans in social media. Riding the tidal wave of trending news based on popularity can increase views, traffic and leads and enhanced SEO.
2. Statistical Content
People love numbers and concrete facts. Find industry research reports with heavy data and statistics, and use them to give your content heft and supporting evidence. Statistics can make your content appear more credible. Weave stats seamlessly into your content and provide insightful commentary.
3. Case Studies
Readers really love real-life illustration of data. This is where case studies come in handy; they can make your data come alive. Engage in active storytelling to make your content more relatable and more shareable.
An infographic is great at illustrating heavy data and complex processes. Infographics can be created for any subject as long as you have the data to back them up. They are generally colorful and visually appealing and can add some punch to your website and blog. Infographics are often shared in social media, especially on visual sites like Pinterest. If you can create a truly high-impact, engaging and relevant infographic, it could even go viral—earning you lots of links back to your website.
5. Video Content
Video marketing content is becoming more and more popular, because video allows you to inform and entertain viewers simultaneously. Capitalise on the appeal of video content to make your website stand out.
6. SlideShare Presentations
If your business already has engaging presentations, you can easily turn them into SlideShare presentations for display on your website. SlideShare is also a great way of sharing any speaking presentations you have delivered at industry conferences or events. Create an account for your company on the website, upload your slides, and share them with your social networks and on your website.