Brand exposure is an important part of online marketing, and having your online ads displayed across thousands of websites that are relevant to your business can truly be one of the best ways to get your brand known to a wide audience. Google Display Ads allows advertisers to create all types of ads such as text, image, interactive and video ads, and place these ads on websites that are relevant to what you’re selling. Google Display Network lets you place ads on a variety of sites and blogs to reach more potential customers.
Google’s Display Network has a massive amount of traffic and conversions, which generally makes it a great source for advertisers. However, conversions are a lot less when compared to Google’s Search Network. Below are some tips on how to ensure you’re getting the best results possible from your display campaigns. Even a little tweaking and optimising your campaigns can ensure your getting the best results.
Contextual campaigns is great for gaining exposure on a huge variety of sites that have content relevant to your keywords. Having placement-specific control over things like CPC bids, ad copy, landing pages etc. is vital in seeing success.
2). Text Ads
Search and display campaigns are two very different methods of advertising. People seeing your ads via search are actively looking for your product or service assuming you’ve selected the proper keywords, whereas display users are simply browsing a website and might happen to see your ad being displayed on the site. People need a really good reason to interrupt their internet browsing and click your ad, such as incentives.
3). Banner Ads
Google accepts a variety of banner ads. Many websites within the AdSense network, such as websites which display AdWords ad, will only allow banner sizes, as per below, to be shown on their pages.
Remarketing, allows you to deliver display ads only to users who have previously visited your website.
5). Site Exclusion
Just like in Search campaigns where Google allows you to exclude particular keywords using negative keywords, irrelevant and poor performing site placements can also be excluded from your display campaigns using the “site exclusion” feature, found under Placements, then Display Network.
6). Track AdWords Conversion
If you’re considering running a display campaign within AdWords, the AdWords conversion tracking tool is absolutely vital. AdWords conversion tracking allows you to see the exact conversion data for all of the placements sending you traffic.
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