If you have a business with a physical location and obtain your customers locally, you need local SEO. The biggest factors in local listings appear to be the number of citations, the number of reviews primarily on your Google Places listing, and how positive the reviews are overall.
First create and claim a local profile on Google Places, your local listing is what will show for local search results, and make sure to complete your listing until it’s at 100%. This will require adding images, videos, and more. When creating this listing, DO NOT use any keywords or location names in your business title or business description that aren’t a part of your official business name or absolutely critical to accurately describing your business.
Secondly, ensure citation is in tact. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. Use a service like Yext to make sure that the information from your Google Places page is spread across all of the other major local platforms, in the same format. You can use a tool like the WhiteSpark local citation finder to locate the best citation sources for your city.
Thirdly, the quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors. Use a tool like KnowEm to snag all of your social profiles, many profiles will show your name, address and phone number, which will instantly give you a whole pile of local citations.
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