What Is The Most Effective Time To Send An Email eDM

opening emailsEmail remains a key channel of digital marketing. Whether we like it or not, email isn’t going anywhere, despite other opinions, at least not in the near future.

For small business owners whose livelihood depends on email open rates and click-through numbers, findings show over 21 million emails sent during the first quarter of 2012:

  • 24% of all emails are opened within the first hour; that number drops off precipitously as the hours tick by
  • Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 a.m.
  • The hours that see the most click-thrus are 8 a.m. and 9 a.m., and 3 p.m. and 8 p.m.
  • The hours that see the most opens are 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m.

For maximum open and click rates, whether choosing morning or early afternoon, and deciding on the best time to send emails is dependent on the industry, the business and the target audience.

What Next

At Milkshake-factory, we are on a mission to make your small business marketing hassle free. You will find a lot of articles on our blog that can help you gain insight in the world of digital marketing. We hope these are going to be useful to you and we also look forward to your feedback on what else would you like to learn to help you to grow your small business. Consider hiring Milkshake-factory, complete marketing solutions, for all your marketing needs, contact us for a FREE consultation.