Business Marketers in Melbourne would tell you that a quality score is Google’s way of calculating each of your keywords importance to what you’re doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing page and a variety of other factors. The following tips could help you improve your quality scores and get more conversions.
How To Check Your Quality Scores
You need to know if you are bidding on a keyword that has a quality score of 1 out of 10, and you can find this out by:
- Sign into your Adwords account.
- Select the campaign that you’re working on.
- Click the Keywords tab.
- Click on Columns in the toolbar right below the Keywords tab that you just clicked.
- Click Customize columns.
- Select the Qual. score box, you will see a little check mark after you have checked it.
- Click Save when you’re done. Now you should see the quality score.
Make AdGroups Tightly Themed
Having all your keywords in tightly organized keywords will help you to get much better quality scores. Try to have 2-5 different keywords in each AdGroup. If one of your keywords doesn’t match the other keywords in the AdGroup you should create another AdGroup for that specific keyword. This will significantly help boost up your quality score.
Place Misspelled Keywords Into Separate AdGroups
When you are putting together your tightly themed groups make sure to create a separate group for your misspelled keywords. I have found that when I do this it helps not destroy the reputation of an AdGroup with all good words and one misspelled keyword.
Target Specific Ad Copy For Each AdGroup
Each group should have different ad copy. You should organize each AdGroup with 2 different ads that are targeted and written specifically for that one AdGroup.
Landing Pages For Specific AdGroups
Every AdGroup should have a specific landing page. Keep in mind that each one doesn’t have to be a new page, it can be an existing page that you have on the site. But it should be specifically about what keywords you’re bidding on and contain the keywords on the page that you’re bidding on.
Always Have Two Ads Running
You should always be testing everything that you’re doing. Having two different ads running at the same time will help you to know which ad is converting better and allow you to convert better and will help get better quality scores.
Place Keywords On Landing Pages
If you are sending everyone to your main page of your website you need to stop. You should have specific landing pages on your site that are setup specifically for the keywords and AdGroups that you’re working on. By doing this it will not only improve your quality score but it will improve your conversions, bounce rate, time on site, and all other aspects that you should be tracking. One thing to keep in mind when you are putting together the page is not to keyword stack the page. You don’t want 100 different keywords that you’re going after on the same page. Keep it to 5-10 on a pretty decent, content rich page.
Increase Click Through Rate (CTR) to Increase Quality Score
A high click through rate tells Googles Adwords algorithm that your Ad text and keyword are highly relevant to a users search query.
How to increase click through rates?
The best way to increase click through rates is to improve your Ad text itself. Make your Ad text interesting and enticing for a user to click on:
1. Use of punctuation in key areas
2. Make the title a question and use the question mark at the end
3. Trail the final sentence with a string of 3 periods…
4. Include a % or $ to make your Ad stand out
5. Any method you can think of to make your Ad stand out!
6. Use a tool such as SpyFu.com to see what Ad text your competitors are using.
If you take into account the above elements, you will be able to improve your overall quality of your account, along with quality scores in a matter of a couple hours. If you are looking for complete marketing solutions ideas, a Melbourne Marketer, or an Australian freelancer, contact us for a FREE no obligation quote.